Transparency & community standards

How we handle user-submitted comments, moderation, and content standards on WhoCalled.org.uk.

WhoCalled.org.uk depends on people sharing what happened when a number called them. That only works if reports stay useful, fair, and safe to publish. These standards explain the kind of information that helps the community and the kind that does not.

What makes a report useful

  • Describe what the caller said or did.
  • Mention whether the call was silent, recorded, aggressive, or persistent.
  • Explain whether the caller claimed to represent a bank, government body, broadband provider, courier, charity, or another organisation.
  • Say whether you answered, hung up, or called back.
  • Include practical detail that another visitor could use to recognise the same approach.

What not to post

  • Do not post full names, home addresses, bank details, card numbers, or other personal information.
  • Do not threaten, harass, or abuse other people in comments.
  • Do not publish allegations that you cannot support with the call behaviour itself.
  • Do not copy private messages, invoices, or account information into a public report.
  • Do not use the site to settle personal disputes unrelated to phone misuse.

Moderation principles

We try to keep moderation practical and proportionate. A report does not need to sound polished to be useful. People often submit comments quickly, while still irritated or unsettled by a call, and we take that into account. At the same time, we may edit, hide, or remove content that creates legal risk, exposes private individuals, or adds heat without adding information.

Where possible, we prefer to preserve the useful part of a report rather than remove it entirely. The goal is to keep the public record informative, not to turn it into a sterile noticeboard.

If you want a comment reviewed

If a published comment contains private information, is clearly abusive, or appears to be misleading in a way that could cause harm, contact us through the contact page. If the relevant number page includes a moderation notice option, you can also use that route.